Getting Your Lash Business Prices Right: A Beginner's Guide

Congratulations on kickstarting your lash business! Setting the right prices for your lash services can be a tad overwhelming when you're just starting out. But fret not, we're here to lend you a helping hand.

In this blog post, we'll walk you through simple and easy-to-understand tips to set competitive and profitable prices for your lash services, with a focus on lash lifts and lash extensions. So, grab a cuppa and let's dive in!

1. Do Your Market Research:

a) Take a peek at what other lash artists charge for similar services in your area. Look at their experience, skills, and reputation. This will give you a good starting point for your pricing.

b) Highlight Your Unique Features: Figure out what makes you stand out from the crowd. Whether it's your amazing techniques, top-quality products, or outstanding customer service, emphasise these factors when setting your prices.

2. Consider Costs and Expenses:

a) Account for Product Costs: Calculate the cost of lash products like lifts, extensions, adhesives, and other supplies. Figure out how much product you'll need for each client and factor that into your pricing.

b) Don't Forget Overhead Expenses: Consider other expenses for running your business, like rent, marketing materials, insurance, and licensing fees. You need to cover these costs to keep your business running smoothly.

c) Value Your Time and Skills: Take into account the time it takes to perform lash services, including prep, application, and cleanup. Consider your expertise and the quality of results you deliver. Your pricing should reflect the value of your time and talent.

3. Pricing Structure for Lash Lifts and Lash Extensions:

a) Lash Lifts: When setting prices for lash lifts, think about how long the service takes, the quality of products you use, and the demand in your market. Remember, lash lifts usually take less time than lash extensions. Set a price that covers costs, allows for profit, and keeps you competitive.

b) Lash Extensions: Pricing lash extensions can be a bit trickier due to different techniques, lash materials, and client preferences. Consider the type of lash extensions you offer, appointment length, and material costs. You might want to have different prices for various levels of customisation or expertise.

4. Introductory Offers and Specials:

a) Attract New Clients: When you're starting out, consider offering introductory discounts or special packages to entice new clients. This can help you build your client base and get people talking about your lash skills. Just make sure your discounted prices still cover your costs and provide a reasonable profit.

b) Reward Loyalty: Keep clients coming back by having a loyalty program. You can offer discounts or freebies after a certain number of visits. This builds a strong bond with your clients and encourages them to stay with you.

5. Monitor and Adjust:

a) Keep an Eye on Your Finances: Regularly track your expenses, revenue, and profit margins. This helps ensure your pricing strategy is sustainable. Identify which services are most profitable and make adjustments when needed.

b) Adapt as You Go: Prices can change. As your business grows and you gain more experience, don't be afraid to tweak your prices. Stay aware of market conditions, costs, and demand to make any necessary adjustments.

Conclusion:

Setting prices for your lash services as a beginner doesn't have to be confusing. By researching the market, considering costs, establishing a pricing structure for lash lifts and extensions, and offering introductory specials, you'll be well on your way to finding the perfect pricing for your lash business.

Remember, keep it fair and provide exceptional service, and success will come knocking on your door. To speed up your success, free guide here. Best of luck, mate!